ASPCA knew the reaction that it wanted viewers to get, and it made sure they did However, most of us stop there We either pity the puppies but then get up to get a snack before the commercial break is over, or we hug our own dog a little tighter Maybe we donate some money But most likely, we don't go beyond that Now the moral of the story the ASPCA is saving these animals Now the pitch help us save these animals Cue more pictures of animals in distress, with almost human type emotions Powerful commercial As powerful as it is, it only works for certain people What we call the target market in this case animal lovers and pet owners The commercials typically show sad, battered, and starving pets, accompanied by music of a very melancholy nature, such as the popular Sarah Mclachlan song In the Arms of an Angel In the letter, Knowles stated that he wishes that everyone would just have given all their money to the ASPCA, if it meant that they didn't make any more of the
These Sad Ass Aspca Commercials Lipstick Alley
